Business development involves evaluating a business and then realizing its full potential. At GuiLac we use such tools as marketing, sales, information management and customer service. We include a number of techniques designed to grow an economic enterprise such as: assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, followup sales activity, formal proposal writing and business model design.
Small to medium-sized companies often times assume that because they have established influential relationships in their industries, their business development problems are solved and that the acquisition of new business is easier attained. This line of thinking is a recipe for failure, as it lacks the core principles and infrastructure of business development.
For larger and more well-established companies, the emergence of aggressive competitors who threaten their existing market share or the acquisition of new ones, highlights the need for innovative business development strategies. Solely relying on capital leverage or even brand name, is a "strategy" that would put any company in a vulnerable position.
Many consulting firms offer economic development services. Too often, their services are untailored documents containing "one-size-fits-all" recommendations. GuiLac's plans are different - our plans are customized based on your community's existing strengths. We not only create your tailored development strategies, but also assist in the implementation process.
Our economic development plans begin with an economic profile of your community, examining your current assets, demographic trends and drafting a SWOT analysis. Next, we identify target industries ideal for recruiting and growing within your community for which we offer marketing and entrepreneurial strategies.
Our international economic development models offer governmental policy solutions that focus on private sector development, investment promotion and institutional strengthening, apt for economically less developed and emerging countries.
Globalization has rendered world markets as competitive as it ever has been. Commodity suppliers must now be able to compete on the global scene and commodity buyers always strive to gain a comparative advantage by acquiring cost-efficient and qualitative suppliers.
GuiLac's physical commodities exchange division provides unparalleled services in international business development, channel development and distribution strategies for a diverse group of commodities primarily supplied from Latin America, South America, the Caribbean and East Asia.
GuiLac's team of experienced consultants and senior consultants renders its services not only efficiently but with a long-term value capitalization strategy associated to them. Consequently, most of its actual client base is one that has established long-term relationships with our firm, fully benefiting from our full scope of specialty services.
Should you be interested in expanding your market share or finding cost-efficient and qualitative commodity suppliers, we are certain that our team of experienced consultants coupled with the wide network it has established for itself, will find you a fitting business solution.